Taylors' Yorkshire Tea brand has signed a commercial agreement with The England and Wales Cricket Board (ECB) to become the Official Brew of England Cricket.
The contract will run for three years until October 2015 and will be the focus of Yorkshire Tea’s marketing activity, including TV advertising, social media and on-pack promotion.
A programme of events and promotions will take place during the 'Yorkshire Tea Breaks' at Investec Test Matches.
Yorkshire Tea marketing director, Simon Eyles, said: “This is the first national sponsorship Yorkshire Tea has embarked upon, and we’re really looking forward to being part of such an exciting summer of cricket.”
ECB commercial director, John Perera, said: “It’s pleasing for us as a governing body to see a partner feature the game in TV advertising which will undoubtedly stimulate even more interest in the sport ahead of a packed domestic and international season.”
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